Indian Smartphone Market Share Shifts

By: Mobin

Samsung leads while Apple sees huge growth in Q4 2023 Indian smartphone market share reports Counterpoint.  

Market 

Samsung retains top spot with 20% and 18.3% market share in Q4 2022 and Q4 2023 respectively.

Samsung 

Apple becomes 2nd largest brand boosted by iPhone 14 demand, grows share from 11.2% to 26.6%.

Apple Gains

Former #2 Xiaomi (with POCO) sees decline in share to 3rd spot, managing 17.3% in Q4 2023.

Xiaomi 

Vivo holds onto 4th place with minimal change in market share of 18% and 18.3% in Q4 2022 and Q4 2023.   

Vivo Steady

Share of 5th largest brand Realme also remains relatively stable between two quarters.  

Realme Stable

Once top 3 brand Oppo drops below 10% share, from 11.2% to 9.5%.

Oppo Declines

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