By: Mobin
Samsung leads while Apple sees huge growth in Q4 2023 Indian smartphone market share reports Counterpoint.
Samsung retains top spot with 20% and 18.3% market share in Q4 2022 and Q4 2023 respectively.
Apple becomes 2nd largest brand boosted by iPhone 14 demand, grows share from 11.2% to 26.6%.
Former #2 Xiaomi (with POCO) sees decline in share to 3rd spot, managing 17.3% in Q4 2023.
Vivo holds onto 4th place with minimal change in market share of 18% and 18.3% in Q4 2022 and Q4 2023.
Share of 5th largest brand Realme also remains relatively stable between two quarters.
Once top 3 brand Oppo drops below 10% share, from 11.2% to 9.5%.